Selecting your Product
Selecting an internet product
When you're learning about something new, it's easy to feel overwhelmed by the sheer amount of relevant information available. More so today than ever before, internet sure put us on “Information overload”.
Basically anything can be sold over the Internet, but if you choose a product for a dedicated Internet marketing business – then serious consideration should be made to the geographical market – and what shipping methods are required and available.
But regardless of your current product – EVERY BUSINESS IN THE 21ST CENTURY MUST HAVE AN INTERNET PRECENCE. The internet is “virtually free” (at least in comparison with physical shop rent and staffing.) and it is a terrific interactive communication tool.
Teach your customers to visit your site regularly – and you can put up the days special offers in the morning – and have them sold out by lunch.
Further information and commenting on Product Selection as well as the use of the Internet as a tool will be added here shortly.
Think “Benefits” and “Features” but describe the “Benefits” only:
So what is “Benefits” and “Features”
“Features” is what the product is or has.
“Benefits” is what it can do for it’s owner.
Here’s one illustration – half good:
Easy method to distinguish if you’re stating a Benefit or a Feature: (Compelling Benefit for the specific customer I should say.) - apply the so what? test.
If the customer says "so what?" when hearing of an aspect of the product, then that aspect is a feature. The answer to the "so what?" question is a potential benefit.
ad: all wheel drive
customer: so what?
Salesguy: so it is less likely to get stuck in the mud or the sand.
ideal customer response: that's something I need!
If the response to the answer is another "so what?" or a shrug, then the answer did not nail a benefit for that customer (maybe they live in a city and never seen mud or sand? "Ability to drive places other vehicles can't" or “Impressing your neighbour”. may have been the benefit that customer needed explained).
Or put it this way, features are what you think the product has. benefits are why each individual customer may need the product.
Either way – MAKE SURE YOUR DESCRIPTIVE COPY CANTAINS LOTS OF BENEFITS AND LESS FEATURES.