For the time being I will leave this old stuff here, maybe someone will find a seed to some bright ideas here.
Conventional marketing to sell your Web Site – Web Site marketing to “Close the Sale”.
First let me again get this straight:
Your web page is not an advertisement!!!
One Can Not simply put up a web page and believe that people stumble on to it and buy your products. It’s not going to happen, for this simple reason:
The internet is HUGE, regardless of how well you categorise (“Optimise”) your web page with keywords – you may well end up competing with a million other pages in the same category.
Sure you should do all the “sexy” things such as:
• Web page optimization.
• Internal Optimisation
• External Optimisation
• Keyword Generation / Selections.
• Split testing your keywords.
• Pay Per Click Marketing.
• Linking and Link-Exchange.
• Measuring response and traffic.
• Tracking Conversion rate.
(To properly do the above fully and completely, you better employ a couple of full time Internet gurus – or pay a contractor $10,000.00 Plus per year to crunch all the numbers.)
OLD FASHION MARKETING.
I could state that nothing has change in business due to the Internet, but I don’t want to get into lengthily explanations and discussion here.
What definitely haven’t change is old fashion and boring marketing.
All the way from a Good Product, Excellent Service, and Giving Value for your Customers Dollar.
Which of cause will lead to good word of mouth advertising.
In addition you might need Radio, Television and Newspapers – and on and on with whatever you can find to promote your business.
With a web page though, you are able to limit the information in your advertising, simply refer the prospect to your web page.
Leaflet and business cards, business signs, promotions. Every should point the customer / prospect to:
www.yourbusiness.com
REDIRECTIVE MARKETING?
Gee, there I just invented a new word – at least for the spell-check on this computer.
Well, what I mean is that once your web site is up and running, your marketing efforts should be to redirect the customer and prospect to the web site.
You can make very brief and timeless marketing pieces, and have all the updates, promotions and news on your website.
Note:
Make sure that your business name is your web-site name – and the URL.
Your business name, hopefully referring or linking the products and services you provide, will then be your number 1 keyword. And you have the “red thread”; Product – Service – Business –URL (Web Address) – Web site name – Web page headings.
Maybe even re-name your business and add the “.com”, that way you tell everyone that you have a web page with additional information.
Domain names are allowed to be as long as 67 characters, so you should have sufficient leverage to play around with. Having said that though, I believe the shorter the better, a name has to be easy to remember, one of my own company names: “Aadvanced Extrusion Australasia Propriety Limited” was a ridiculously long name – and I hardly remember it myself.
An argument for longer name is the fact that abbreviations “AEAPL” is hard to remember, the fully written word means something, we can put a picture on it and thus remember easily.
Special characters is also difficult to remember, you know John Smith, and with an URL or E-mail JohnSmith@.... but what if he put in a dash, dot or underscore? Wouldn’t that little character be a problem to remember?
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