The cream on the cake; search engine optimisation, SEO.
One of the most important aspects to consider in building a successful Performance Marketing program is this: How are people on the internet going to find you?
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (organic) search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
As there are many resources and books written about SEO, we suggest that you spend some time reading about the practices that go into developing "SEO-friendly" sites.
But now, once a site is optimized for best organic results, it is equally important to Think Quality! Google (and other search engines) take the quality of a site seriously, and therefore so should you.
Quality landing pages directly impact search result rankings and the cost of keywords. Create buzz with your landing pages. Make them interactive - use unique content, blogs, forums and product reviews. Don't hesitate to ask your advertisers for site content as well. When it comes to your overall site, ask your self these questions:
• How is your web site content different from what users could find elsewhere?
• How are people going to find you among the millions of pages on the internet?
• What other web sites are competing for the same types of users your site is designed to attract?
More suggestions for your site/pages:
• Select high EPC Ads. Once you’ve received approval to join an advertiser’s program, locate those ads that generate the highest payout. EPC eliminates much of the guesswork involved in selecting ads that best market the advertisers’ products or services.
• Place and promote the ads that get results. Present the best selling inventory frequently and in highly visible locations. Optimize your promotions with multiple ads on a page, a cross-section of link types, and a variety of presentation styles (e.g. advertorials, promotional email messaging, opt-in prompts on registration pages, etc.).
• Keep your content and creative fresh. Nothing is worse than a customer thinking "been there, done that" and leaving to find something new. Change is good.
• If possible, create a promotion or contest to not only keep people on the site, but to get them to come back to check results.
• Look at the top-ranked pages within your category, as well as other unrelated categories, and try to determine what makes them unique. What do they have that encourages people to visit and remain on their site? Try applying some of those principles to your site.
• One factor that contributes to a lower search ranking in the search engines are users hitting the 'back' button after clicking through your search engine listing. The engines realize that your site is relevant for a particular search term; however, this is not a good user experience so as a result, your site ranking goes down. Do what you can to keep people on your site after they first click-through.
• Consider adding a unique free tool or "widget" to your site to get visitors to remain on your site, as well as revisiting your site. Encouraging customers to link directly to the "widget" will also increase your natural search ranking.
Other means of presenting the websites is page headers (H1, H2 and H3) throughout the page, finally images, or actually the presentation text behind the images (Alt Text) is means of telling the search engines what their website is about.
What will be the obstacle here is the fact that the websites are based on “flash display” presentations, a nice looking media for humans - but invisible for search engine robots.
(We can offer both Domain Management, Web Hosting and Complete Web design if and when required.)
Websites is always a “live project”, they need continuous attention, and regular changes to follow the flow. This in fact is also an important SEO aspect, hence why the blogging websites have become so popular - the blogs daily or weekly updates draws the attention of the search engine crawlers.
And other parts of the website being a live object, is the need of continuous analysing and evaluation of changes and efforts. Changes to keywords, titles or contents, and then using online tools to monitor and evaluate the result of the changes.
A 12 month contract would give us some time to introduce some efforts - and for evaluation and monitoring of the result - the outcome.
Researching and introducing new keywords.
Smaller alterations to the websites, introducing the new keywords on to the page.
Inputting static images and keyword rich “alt text” behind them.
Using tools like “pingler.com” to alert search engines on all changes as they are completed.
Listing and monitoring the websites through “google.com/analytics/”, or similar tools.
Running live campaigns (Pay Per Click Campaigns) initially on “7search.com”. 7 Search being as small search engine network, excepting keyword bids as low as 1cent only.
Investments for the full year of website monitoring and search engine optimization, is BBX $500.00 per website.
Including regular keyword searches, presentations and discussions.
6 to 12 performance reports with comprehensive visitor data.
Regular changes - and implementation of these changes on the website.
In addition to the above, we can open and operate several 7Search PPC campaigns for each website, the cost for the campaigns as well as monitor and managing the campaigns is included in the above website management.
The account however, need to be funded prior or to being operational, an initial funding of AUS $100.00 per website is sufficient - and will most likely cover the PPC advertising costs for the whole year.